100 Thieves moves the needle in a positive way with two new co-owners
It's no longer just a man's game
The world of esports has made a major leap forward this week thanks to the heavy-hitting 100 Thieves organization announcing a couple of new co-owners.
Both have been onboard with the lifestyle and electonic-sporting juggernaut in the past as content creators.
Jack “CouRage” Dunlop is one of the new co-owners, and he’s a high-profile name who first made his name on Twitch, and then jumped to YouTube, where he currently has almost 3.3 million followers. In a Tweet he stated “I love this organization with all of my heart and I can’t wait for more great years to come.”
The big news though is the addition of Rachell “Valkyrae” Hofstetter to the ownership group. She’s also a Twitch alumni whose 100 Thieves content on YouTube has amassed in excess of 3.3 million subscribers.
She took to Twitter to announce “It’s been almost 3 years since I joined the team and I would have never expected this path to lead to this. I’m proud to be one of the first women co-owners in esports and beyond excited for our future together!”
And that last sentence is of course what makes this 100 Thieves so interesting. To day, esports has rightly or wrongly been viewed as a male-dominated industry, this despite the fact that over 40 percent of fans are believed to be female.
The two new faces join a group of owners that includes CEO Matthew “Nadeshot” Haag, Cleveland Cavaliers owner Dan Gilbert, music biz manager Scooter Braun, and some rap guy named Drake.
A major goal accomplished!
In a press release from the heavy-hitting 100 Thieves, Haag said it’s long been a goal, as a former esports pro and streamer, to have content creators involved in the boardroom.
“Rae and Jack have been with us since 2018 and 2019, respectively and are significant contributors to 100 Thieves,” he said. “They deserve recognition for what they’ve done for the company to date—and we want their strategic input on what we can all do together in the future.”