100 Thieves turns Cash App Compound into a voting centre
Put down the Pringles and get off the couch.
Here’s something that’s not stressed enough in the smoking pit behind the school, flash anarchist rallies on the Left Coast, and avocado-toast cooking classes: voting is cool. Cooler in fact than not voting, and then spending four years complaining about how the government is responsible for everything from lime prices at the local food co-op to toilet paper shortages in the Central Midwest.
Sometimes though you need someone cooler than you to drive home just cool voting is. Someone other than, that is, Fat Mike, Billie Joe Armstrong, and Jello Biafra.
Voting is cool
On that front, welcome to the democracy party, 100 Thieves.
The Los Angeles gaming and lifestyle organization is turning its vaunted Cash App Compound into a U.S. presidential election voting spot starting on October 31. That means that L.A. residents will be able to vote for whichever candidate they find less offensive, and then pop into the Cash App Compound store to load up on ultra-cool 100 Thieves merch.
Voters can descend on the largest esports facility in North America until November 3. To remind themselves why they’ve put down the Pringles and peeled themselves off the couch to exercise their democratic rights, a giant VOTE mural by graffiti artist Slick will adorn one of the compound’s walls.
And to thank everyone for exercising their democratic rights instead of staying home and playing Overwatch, the mural will be reimagined on November 2 to say “We voted.”
The thinking is obvious here: gamers are often part of a younger voting demographic that doesn’t see the value of making the time to hit the local polling station. 100 Thieves is an organization more likely to reach that demo than, say, the Rotary Club of Los Angeles or Toastmasters of Tinseltown.
The 100 Thieves Cash App Compound opened earlier this year in central Los Angeles. The space offers esports training, video game livestream broadcasting, content production, fashion design, and a retail storefront. It does not serve avocado toast. It does want you to vote.