A New Initiative Called Yana Sends a Timely and Important Message
Here’s an interesting question for our times: are you feeling alone even though you’re in some ways part of a massive, globe-spanning community?
For many—including those who spend hours each day talking to strangers on Overwatch and League of Legends—answer is yes, which explains the thinking behind an about-to-launch Edge Esports initiative dubbed You Are Not Alone (YANA).
Backed by a cast of heavy hitters that includes Codemasters, game-development giant Ubisoft, and British investment bank Barclays, YANA’s goal is to let those who are feeling isolated and lonely during the current COVID-19 pandemic know that they have plenty of like-minded company. Major pillars of the initiative will include an ongoing series of gaming events, as well as a push to crowdsource funds that will go to charities helping to fight COVID-19.
Early risers on the West Coast should note that things officially kick off at 4 a.m. May 2, with a 12-hour online gaming marathon expected to bring together over 10 million players from around the globe. Action will take place on both Twitch and the just-launched Facebook Gaming platform, with players and spectators encouraged to make donations at the JustGiving crowdfunding site.
Moving forward, expect events like a FIFA 20 tournament hosted by Barclays, as well as others tied into Ubisoft franchises like Rayman, Raving Rabbids, Prince of Persia, and Assassin’s Creed.
The YANA website describes the initiative as something that’s for everyone, including “your family, gamers and noobies globally, athletes, celebrities, influencers and you!”
And just to drive home the message about inclusivity and the idea that none of us are alone even when we’re alone, it also states: “Video games connect us. We are able to play together and help bring some normality to the disruption caused by confinement.”
For more information, go here.