New study suggests that the boom days for esports are anything but over

Now might be a good time to invest

Ihileath/Wikimedia Commons

Got a pile of cash sitting around that you’d love to invest? There are always plenty of options, from Great White North cannabis companies to clean-energy electric cars to online dating sites. Or you could seriously consider an industry that not only boomed in recent years, but is projected to continue to grow in spectacular fashion. From the sound of a new Juniper Research study, now might be a good time to invest in esports.

The study concludes that global revenues from esports and its streaming content will grow by 70 percent in the next four years. Looking for some idea what that means monetarily? Think somewhere around US$3.5 billion by the year 2025, that up from the US$2.1 billion that esports are expected to generate by the end of this year.

In terms of actual eyeballs on esports, Juniper is predicting a global audience of around 800 million this year, with 1 billion watching by 2025.

To put this in perspective, according to the new Juniper Research study 1 out of every 9 people on the planet will be a consumer of eports in some fashion. The Asia Pacific region will be responsible for 50 percent of viewers by 2025, with Latin America flagged as a region where growth is predicted to boom.

As to where the money will come from, Twitch and the upstart platform Facebook Gaming are both expected to play a major role in revenue generating. Should things ever get back to something resembling pre-pandemic normalcy, live events for things like Overwatch League are also expected to bring in major esports dollars. And tied into that, there’s also sponsorship deals and the money that’s paid for the broadcasting rights to esports events.

In announcing the report, Juniper’s Saidat Giwa-Osagie said: ‘Successful streaming platforms will be those that can cater for the differences in geographical regions, by including locally popular streamers and games titles into esports events.’

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

Leave a Comment