Five powerhouse esports organizations ink a deal with BMW that speaks volumes about branding and market reach
In a strong statement on the value of esports as a marketing tool, Germany’s BMW has decided to align itself with five global gaming giants: Cloud9 (U.S.), Fnatic (U.K.), FunPlus Phoenix (China), G2 Esports (Germany), and T1 (South Korea).
The reason for the partnership, whose campaign slogans will be “United in Rivalry” and “United at...
