Call of Duty: Modern Warfare a home run for Activision accountants
Just tell the boss that you're working
If new stats from game developer Activision suggest anything, it’s that war truly is addictive. At least, that is, the video version of it. In announcing its earnings for the third quarter of 2020, Activision revealed that it hit a bases-loaded, out-of-the-park home run with Call of Duty: Modern Warfare. The game was the top-selling title in the CoD family.
Released at the tail end of 2019, Call of Duty: Modern Warfare was a major reason Activision pulled in US$US773 million in the quarter. The developer’s Warzone also did big business, both games leading to three times as many monthly users as the same time last year.
Of course there’s another possible explanation for the spike. Since March we’ve had esports fans around the world spending more time at home than ever before. The COVID-19 pandemic lockdown has left a lot of frustrated people looking for some form of relief.
Upping one’s alcohol intake has been one coping mechanism. Gaming has been another. What better outlet for stress than hitting the battlefield locked and loaded and ready to do major damage? Kill them all, and let the digital version of God sort them out.
In a press release, Activision CEO Bobby Kotick said this: “Our teams continue to execute our growth plans with excellence during incredibly challenging circumstances. We are on a path to deliver sustained long-term growth across our fully-owned franchises.”
Watch for Activision to continue cash in with first-person-shooter fans for the remainder of the year.
Call of Duty Zombie content
On November 13 the company will roll out Call of Duty: Black Ops Cold War. PlayStation and CoD have announced exclusive zombie-themed content for the mode. And by exclusive, that means you either pony up for a PlayStation, or you continue to let off steam regular Black Ops-style on ye olde Commodore64.
Alternatively, spend large swaths of your day playing Call of Duty: Modern Warfare when you’re supposed to be working. We’ve all got an obligation to step up when called to duty, and for that Activision thanks you for your service. Even if your boss doesn’t.