Canadian Twitter fans have spent a lot of time tweeting about two esports
People sure did tweet a lot in 2020
Using Twitter as an all-purpose popularity yardstick, Call of Duty and Overwatch as the two favourite esports in Canada. Sorry Rocket League, FIFA, Valorant, Hearthstone, Fortnite, Dota 2, League of Legends, and Counter-Strike: Global Offensive, but you’re going to have to try harder.
Twitter stats for 2020 have revealed that a whopping two billion gaming-related tweets were sent across the social media platform. For obvious reasons, that number represented a massive 75 percent increase over 2019.
The world changed big time last year with the COVID-19 pandemic first forcing people indoors, and then looking for something to keep them entertained during lockdown. Canadians were not only tweeting about esports, but were totally fixated on two Great White North pro esports franchises.
The Toronto Ultra plays in the Call of Duty League—the only Maple Leaf team to do so. It was one of the Top 5 most-tweeted-about esports franchises in Canada.
The interest in COD League didn’t stop with the Ultra.
In announcing the breakdown for esports, In the release, Twitter Canada’s Head Conor Clarence said, “No esports league drove more Canadian conversation on Twitter in 2020 than the @CODLeague. Not only did the league drive tens of thousands of Canadian Tweets each day in 2020, the Canadian conversation also saw a 32% increase over 2019 levels.”
OverActive is very excited
The engagement also got OverActive Media (the company that owns the Toronto Ulta) excited.
“These are fantastic metrics for our entire organization and lends further credence to our business thesis that pro esports franchises are the way forward in our industry,” OverActive CEO Chris Overholtsaid in the release. “We look forward to our Call of Duty League season beginning this weekend, where we are looking to bring more success home to our Canadian fans.”
For those curious about where other esports ranked, Overwatch was the second most tweeted about in Canada. That’s why Call of Duty and Overwatch were tops. That was followed by the League of Legends Championship Series, League of Legends European Championship, and NBA 2K League.
It’s interesting to note that OverActive also owns a franchise—MAD Lions—in the LEC.
The top 5 esports franchises sparking discussion were as follows:
- FaZe Clan
- Team SoloMid
- 100 Thieves
- Toronto Ultra
- G2 Esports
Watch for Twitter interest in Call of Duty League to spike this week now that the season has just got underway.