Celebrities take to the pitch for charity in FIFA Face-Off

Rightly or wrongly, nothing sells a product like having a celebrity on board. Which is why Calvin Klein enlisted Kate Moss as its face in the grunge splattered ’90s. And Nike will be forever associated with Tiger Woods and Michael Jordan. Admit it: you can’t look at an OPI Nails display at the drugstore without thinking of spokesman Justin Bieber. Or reach for the Charmin toilet paper without flashing back to the time when Kim Kardashian was hawking it. Which brings us to today’s FIFA Face-Off announcement.

Billed as a new “community-focused” show by game developer Electronic Arts, FIFA Global Series Face-Off will see celebrities and soccer gaming pros take to the pitch. The guaranteed winner? That would community groups which will stand to get a piece of the US$25,000 in prize money that will be allocated.

Competition takes place from today until March 26, with the format consisting of mini-games.

FIFA players and celebrities will team up to pick a FIFA Ultimate team. Then it’s time to take to the pitch.

Those known for doing something other than playing the beautiful game, digital or otherwise, include musical artists Becky G and Nicky Jam, Daily Show host Trevor Noah, and comic actors Jason Sudeikis and Brendan Hunt—both of whom you may know from Ted Lasso.

Why the Ted Lasso tie-in you might rightly ask? On that front it helps to know something about the TV series, where American Ted Lasso, leaves his job as a college-level American football, to coach an English Premier League team, AFC Richmond. That he has no experience coaching football—known on these shores as soccer—is where the laughs come from.

The celebrities involved will compete with the likes of Ninjas in Pyjamas’ Olle “Ollelito” Arbi, NFG_esports’ Lisa Manley, DUX Gaming’s Jaime “Gravesen” Álvarez, and Fnatic’s Donovan “Tekkz” Hunt.

Each team represents one of four FIFA fans chosen through a video submission community contest. Those fans will decide where prize money will be allocated, with the caveat being it has to go to charity rather than their own personal bank accounts.

FIFA Face-Off announcement includes details that the action is taking place on EA’s FIFA Face-Off , EA Sports FIFA Twitch channel, and EA Sports YouTube.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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