Electronic Arts makes an important statement that Black Lives Matter with a major donation initiative
All donations by the public to be double-matched.
The high-powered game developer Electronic Arts has made a major statement on the timely subject of racial equality.
With Americans continuing to take to the streets in protest after the death of George Floyd at the hands of a white police officer in Minneapolis, the Black Lives Matter movement is dominating headlines, newscasts, and social-media feeds.
In a memo to all staff, EA CEO Andrew Wilson announced that the company has been meeting with its African-American and black employees to discuss how to help to facilitate change.
Step one is contributing US$1 million to organizations committed to fighting for racial justice in American and against discrimination in other parts of the world.
Those who will benefit from EA’s Equal Justice Initiative start with the National Association for the Advancement of Colored People and its Legal Defense and Educational Fund.
Electronic Arts is pledging to double-match any funds donated to the NAACP or other like-minded local organizations.
The company is also launching a program in which every employee will receive an additional paid day per year to get them volunteering in the communities where they work.
In his release to EA’s employees, Wilson wrote: “We are in the midst of a global outcry for change. The pain and anger over the senseless and tragic death of George Floyd at the hands of law enforcement, and so many others before him, is driving some of the largest demonstrations in decades against the systemic racism present in the U.S.
“There is deep-rooted discrimination that is still unquestionably present towards the African-American/Black community, and it is unacceptable. Racism should not exist in our society. We stand with all of our African-American/Black colleagues and partners, families and friends, and everyone around the world who is ready to see it end.”
You can read the whole release here.