FaZe Clan and the NHL make history by teaming up for limited-edition Draft-A-Thon merch

Come for the draft, and leave with the highly-coveted limited-edition merch.

On Thursday (April 23), the NFL draft moves online for the first time ever in what’s being dubbed Draft-A-Thon. All proceeds from the event will go to COVID-19 relief.

Keeping with the theme of firsts, the event will also see one of the most iconic sporting leagues in the world team up with one of the most famously forward-thinking organizations in the esports world.

For the first time the NFL will collaborate on merch with a gaming organization, namely FaZe Clan­. The L.A.-based gaming and lifestyle behemoth has made headlines this April for a Series A round of mega-fundraising backed by the celebrity likes of Jimmy Iovine and the NBA’s Meyers Leonard.

Out of the collaboration comes a limited-edition hoodies and Ts.

“It’s an absolute honor for FaZe Clan to be teaming up with the NFL and personally a dream come true,” FaZe Clan founder FaZe Banks said in a press release. “Our merch collab and participating in the Draft-A-Thon will be the first time a lot of traditional sports fans and NFL fans will be introduced to esports, so this isn’t only a huge moment for FaZe Clan, but it’s big for esports in general.”

Starting at noon Pacific on Thursday, hoodies (US $80 US) will be up for purchase on both fazeclan.com and nflshop.com, as will T-shirts ($US 40).

Faze Clan describes the design as “inspired by the first-ever virtual draft and is reminiscent of the late 1990s/early 2000s football arcade games that FaZe Clan talent grew up playing. The layout of the two helmets represents a head-to-head on a field FaZe Clan is incredibly familiar with: live streaming.”

Draft-A-Thon will be live-streamed on the NFL’s social and digital platforms. Watch for additional coverage on ABC and ESPN.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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