FaZe Clan recruits another basketball star; say hello to FaZe Bronny


Photo at left by FaZe Clan. Photo at right by Foxlifevisuals / CC BY-SA

Most high-school basketball players don’t have their own Wikipedia entries, but then most high-school basketball players aren’t LeBron Raymone “Bronny” James Jr.

In case his name didn’t give it away, James is the son of NBA superstar LeBron James. Moreover, you probably won’t be shocked to learn that Bronny is already, at the age of 15, a shit-hot basketball player. His dad has been keeping college scouts at bay since the kid was 10.

Given that he’s a teenager in 2020, it’s even less shocking that Bronny enjoys video games. In fact, he has his own Twitch channel, with some 330,000 followers. He also has 4.3 million followers on Donald Trump’s favourite app, TikTok.

Yesterday, via Twitter, FaZe Clan cemented Bronny’s connection to the gaming world when it introduced him as its newest member.

James’s precise role within the professional ESports organization remains to be seen. SI.com speculates that “James has streamed Fortnite, Warzone and NBA 2K and could create content for FaZe Clan on those titles and others.”

FaZe Clan has seven competitive teams, including a Call of Duty team based in Atlanta that was set to play Sunday for the CoD League championship, but James is unlikely to serve as a competitive player.


Not the first

Bronny isn’t the first basketballer to join the FaZe family.

This news comes hot on the heels of last Monday’s announcement that Philadelphia 76er Ben “Simmo” Simmons had joined FaZe Clan as an investor.

“Gaming is an important part of my life, and so it was a natural progression to personally invest in this industry,” Simmons said in a statement. “FaZe Clan represents the pinnacle of the gaming culture, and I am really looking forward to connecting with new fans around the globe.”

In June of last year, then Portland Trail Blazers centre Meyers Leonard joined FaZe Clan as an investor and content creator. (Leonard currently plays for the Miami Heat.)

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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