Ford continues to embrace the future as a Rocket League Winter Majors sponsor

One of the biggest and most enduring powerhouses in the automotive world has just thrown its muscle behind a major player in esports. Ford has backed Rocket League. The iconic automobile manufacturer will serve as the presenting RLCS X Winter Majors sponsor.

And the support doesn’t stop there. Moving forward, watch for Ford to step up with auxiliary content, the details of which will be announced in coming days.

Rocket League developer Psyonix said in a press release that there’s a reason Ford was chosen.

“The Rocket League Championship Series (RLCS) X Winter Split has been defined by the best Rocket League players in the world pushing their skills and abilities to the next level,” the release noted. “We wanted a sponsor that reflected that same amount of drive in their own work and products. That’s why we’re proud to announce Ford as the presenting sponsor for all RLCS X Winter Majors! Ford is a sponsor that’s built tough and committed to helping us make sure the Regional Majors have something for everyone. We also have some surprises coming in-game as well, so stay tuned for more information.”

Watch for the RLCS X Winter Majors to get underway starting February. Action begins with the Oceanic Winter Major.

The entire schedule will unfold as fellows:

  • February 5-6: Oceanic Winter Major
  • February 13-14: South American Winter Major:
  • February 20-21: European Winter Major
  • February 27-28: North American Winter Major


As for where to watch the games now that Ford has backed Rocket League, head to the esports game’s Twitch account.

Not Ford’s first esports foray

This isn’t, of course, Ford’s first foray into the world of esports. The company that Henry Ford built put itself squarely into the 21st century in 2019 by assembling the Europe-based esports racing squad Fordzilla.

Ford called Fordzilla an endeavor that builds “on its real-world racing heritage by competing at the highest level on the virtual racing stage.”

That’s elaborated on teamfordzilla.com with this: “Ford is continually exploring digital and real-world synergies and believes gaming could help shape how we all get about in future, for business or pleasure, as passengers and drivers. It was this exploration of the real and virtual crossover that inspired the Team Fordzilla P1 project, the no-holds barred virtual race car that has been designed in collaboration between Ford designers and the gaming community.”

Let no one suggest Ford is living in the past.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

Leave a Comment