Former Canucks Fave Eddie "The Stork" Lack Lands with Alpha Esports
Retired goalie was beloved during his time on the West Coast.
A former favourite of Vancouver Canucks nation has resurfaced as a global ambassador in the booming world of ESports.
With an easygoing and at times goofy demeanour, Eddie Lack was the goalie everyone loved during his tenure on the West Coast. Nicknamed “the Stork” for his long legs and impressive wing span, the Swedish-born netkeeper spent three seasons with Vancouver before being traded to the Carolina Hurricanes.
Alpha Esports has just named Lack a global ambassador whose duties will include raising the profile of the company’s GamerzArena platform.
Billing itself as an integrated company that is out to “transform the gaming experience by creating the biggest, most accessible online gaming community hosting live contests for real prizes”, Alpha Esports targets everyone from individual gamers and professional organizations to influencers and video-game publishers.
“Eddie is a passionate gamer with a very strong fan base and this makes him the perfect ambassador for our company,” Alpha Esports interim CEO Matthew Schmidt said in a press release. “We are working on new and creative ways for people to connect with their favourite athletes and celebrities around competitive esports on GamerzArena. We look forward to some exciting new tournaments and streams involving Eddie.”
Lack will use the clout of his various social networks to help raise the profile of Alpha Esports.
“I love to game and I am super excited to join Alpha as one of their global ambassadors,” he said.
In the past the retired goalie has spearheaded tournaments like the Eddie Lack and Friends Frontline Cup, where he was joined by NHLers past and present to raise money for the Vancouver Food Bank.