David Beckham takes a risk by betting his brand on Guild Esports
When it comes to branding, never underestimate the importance of a high-wattage celebrity. There are reasons—which, admittedly, start with winning LottoMax—that you reach for the Casamigos or Santo Fino Blanco tequila when you’re in the liquor store. Those reasons have the names George Clooney, Sammy Hagar, and Guy Fieri. And who needs heritage offerings...
