GearHead: Team Liquid goes anime with Naruto Shippuden merch drop


Someone at Team Liquid HQ is uncannily savvy when it comes to marketing and promotions. After all, you don’t get to be the third most valuable esports organization in the world without some business know-how. (Being really good at League of Legends also helps.)

Part of that savvy includes acknowledging that gamers have lives outside of esports. They read comic books and go to movies, for example. They also watch anime.

As eCentralSports has previously reported, Team Liquid has released a couple of apparel collections in partnership with Marvel. That’s right—you can show the world your love of WandaVision and rep your favourite LoL team at the same time.

In its latest crossover coup, Team Liquid has paired with Viz Media to release a collaborative collection based on the 2007-16 anime series Naruto Shippuden.

A tweet, naturally, made the official announcement:

The collection—which includes items ranging from T-shirts and hoodies to a parka—will drop this Friday (February 12) at the Team Liquid online store.

To add one more layer of crossover fun, the collection is being modelled by Dominique “King Vader” Barrett. The YouTuber is known for his live-action shorts based on anime, including his “Hood Naruto” series.

“Team Liquid’s goal is to continue excelling in the world of apparel and innovative co-branded programs,” chief business development officer Mike Milanov said in a press release. “We know gaming constantly crosses paths with other industries and cultures, especially anime. Like our fans, we love anime, and Naruto is one of the most successful anime franchises of all time. We couldn’t be more excited to announce this strategic partnership to our fans.”

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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