Gen.G announces month-long commitment to International Women’s Day
Slowly but surely the world continues to become a more progressive place, and esports is no exception. We’re starting to see organizations pay increased attention to the idea of inclusivity on all fronts. Today, Korea’s Gen.G has stepped up with an International Women’s Day announcement.
International Women’s Day this year will take place on March 8. But Gen.G has decided that every day will be a celebration this month.
In a news release the esports giant promised “a full slate of activities during the entirety of the month aimed at empowering and investing in women in gaming.”
Gen.G won’t be going it alone. Also participating in the initiative will be U.S. Bank. Urban Outfitters meanwhile will team up with Gen.G for a “Work From Home” campaign where livestreamed workshops will focus on spotlighting the connections between gaming and pop culture. Gen.G has stepped up there as well.
A major partner in the month will be Bumble, a female-oriented dating and social networking app. The platform happens to back Gen.G’s all-females esports outfit Team Bumble. The Bumble platform will be used to spotlight charity-oriented livestreams starring Team Bumble.
Watch for those streams to showcase women in major eports like VALORANT and Fortnite. Yes, Gen.G has stepped up in a big way.
It’s not just those on the frontlines who stand to get a boost from Gen.G and Bumble. The Next Big Buzz livestream show will have content creators sign up for challenges where the winner is offered a contract.
“We will proudly raise our hand high this month as a global organization to amplify the conversation for gender equity and inclusion,” Gen.G spokeswoman Gina Chung Lee said in a press release. “Women gamers are continuing to emerge onto the scene and take their place as competitors and creators, and we have an obligation to mentor and foster their success at all levels. It’s vitally important we celebrate our achievements.”
Up first will be a March 7 series designed to turn the spotlight on STEM learning and the organization Girls Who Code. That will focus on teenagers between the ages of 13 and 17.
The goal is to close the gender gap between men and women in entry-level tech work. Studies have shown that girls who’ve previously embraced computer science start dropping out in big numbers by the time they hit their teens.