WNBA star Aerial Powers inks a brand ambassador HyperX deal
Diversity and inclusion are major goals
HyperX has made history this week by forging a partnership with the WNBA. The gaming equipment company has brought women’s basketball champ Aerial Powers on as a brand ambassador.
While famous for her exploits on the hardwood, Powers has also carved out a name and a following for herself in the world of esports. Those who live on Twitch know her as POWERzSURGE, where she’s active as a streamer playing Call of Duty, Apex Legends, and—perhaps predictably—NBA 2K.
As an ambassador for HyperX she’ll now be wearing the company’s headsets whenever she’s online. Power will also help HyperX promote diversity and inclusion in esports, which is perceived to be overwhelmingly male.
The key word there is “perceived”. In a recent interview with USA Today, Powers noted that more than 40 percent of gamers are actually women.
Commenting on the hookup in a press release, Powers said, ““I am extremely excited to officially join the HyperX family. Rocking HyperX is what will continue to keep me at the top of my game. I am so honored to receive the Heroes treatment and I can’t wait to share with the world the sick creation that we come up with.”
HyperX also weighed in on the partnership with basketball champ Aerial Powers.
“We’re thrilled to sign Aerial to the HyperX family,” said HyperX marketing manager Dustin Illingworth. “Her skills on the court and remarkable passion for diversity and inclusion in gaming will elevate awareness with gamers and traditional sports fans alike.”
Powers isn’t the first athlete that HyperX has brought on board as a partner. Those who’ve been brought under the company’s corporate umbrella include the National Football League’s Ju-Ju Smith-Schuster and NBA sat Gordon Hayward.
Serving as a brand ambassador isn’t something that’s new to Powers. She came on board with Team Liquid at the beginning of the year as a streamer and influencer.
Basketball will also keep her busy this year. Powers, who won the 2019 championship with the Washington Mystics, has now jumped to the Minnesota Lynx.