K/DA and Seraphine deliver a “MORE” video with a message
God bless Miley Cyrus and Billie Eilish
Ever ask yourself not only what’s being sold, but who is buying? Those are valid questions in the wake of today’s new video for “MORE” by K-pop confection K/DA.
The clip features the League of Legends-spawned crew in a world where the motorbikes look straight off the set of Tron. Cityscapes fall somewhere between Blade Runner and Total Recall, and solid-gold is the preferred motif for interior design.
On that front, the target audience would seem to be science-fiction fanatics and a certain orange-hued loudmouth famous for the 24-karat crappers in his New York City penthouse.
But there’s more.
In the video League of Legends stars Kai’Sa, Evelynn, Ahri, and Akali are joined by new kid on the block Seraphine. Sonically, “MORE” is monumentally prefabbed and unapologetically synthetic in a way that will remind soccer moms across North America why they once loved the Backstreet Boys. (And really who can blame them. You want a 100-percent-pure-platinum hook? Look no further than the insanely great “Am I sexual? (yeah)” part of “Backstreet’s Back”.)
“MORE” a fever-dream for gamers
But most striking about “MORE” is the way the video’s stars look like the fever-dream of gamers whose lifelong ambition is not only to permanently take up residence at Summoner’s Rift, but also touch a girl.
If you aren’t wearing liquid latex, shiny-high-heeled pumps, and garters made for keeping on during deliciously filthy sexual relations, then there’s no sense showing up for the party.
It shouldn’t be lost on anyone that the pop music landscape has shifted a little over the past couple of years. Miley Cyrus has started keeping her clothes on and starting covering Metallica and Nine Inch Nails instead of targeting ’tweens with an insatiable appetite for Max Martin and Shellback. Even more impressively, Billie Eilish became the hottest pop star in the world wearing post-Banksy potato sacks and walking around like her dog, cat, iPhone, and dearly beloved Aunt Bertha just died.
“MORE” suggests that K/DA and shotgun-riding Seraphine could not care less about any of that forward momentum. Reality is for other cartoon people. And given the way that this world has gone in 2020, who can blame any of them?
Watch for Seraphine to make her official appearance on Summoner’s Rift on October 29, the wide-eyed pop confection possessing traits that include being “sensitive, tenacious, and supportive.”