Kellogg’s becomes the latest major sponsor to pull the plug on Overwatch League
There’s been more trouble for Overwatch League today, as multi-national food giant Kellogg’s has announced that it’s severing ties as a sponsor. The decision is rooted in a sexual harassment lawsuit against Activision Blizzard. Effective as of today the logos for Kellogg’s products Cheez-It Grooves and Pringles Wavy had been removed from the Overwatch League’s partners page.
The decision will also have ramifications for all-important branding and merchandising. In addition to featuring Overwatch characters on Pringles cans and Cheez-It Grooves boxes in the past, Kellogg’s has produced products like Overwatch Lúcio-Oh’s cereal.
Activision Blizzard is being sued by California Department of Fair Employment and Housing for multiple allegations of sexual harassment of its employees. Yes, indeed, there is trouble for Overwatch League. Past and present employees have complained of a frat-boy culture of gender-based discrimination.
The game developer’s Overwatch League has also seen other major sponsors walk away, including Coca-Cola, T-Mobile and State Farm insurance.
In a statement to the website Polygon, Kellogg spokesperson Kris Bahner said: “We find these allegations troubling and inconsistent with our commitment to equity, diversity and inclusion. While Activision Blizzard has announced plans to address the challenging issues it faces, we will not be moving forward with any new programs this year, but will continue to review progress made against their plans.”