Maple Leafs’ Mitch Marner has joined OverActive Media’s ownership group

Mitch-Marner

OverActive Media

It’s a move that further cements the bonds between ESports and the traditional sporting world. OverActive Media announced in a press release yesterday that Mitch Marner has joined its ownership group.

OverActive is the parent company of the Overwatch League’s Toronto Defiant and the Call of Duty League’s Toronto Ultra. Marner is a right-winger and alternate captain of the National Hockey League’s Toronto Maple Leafs. Marner will “become the latest ambassador and an important part of OverActive’s brand building efforts”.

“Over the past few months, I’ve live-streamed with several Toronto Ultra players and built some great friendships with the team at OverActive,” Marner is quoted as saying. “As a gamer, my investment is an opportunity to join one of the best global esports organizations and to help bridge the gap between hockey fans and esports. I’m looking forward to working with the players and the front office to introduce the Toronto Ultra and Toronto Defiant to a young audience of traditional sport fans.”

Authenticity

OverActive Media CEO and president Chris Overholt said, “With roots in the city of Toronto, our entire organization is thrilled to welcome a hometown hero and hockey superstar like Mitch Marner to our investor family. Mitch’s authenticity within the Call of Duty scene and his interest in growing the esports industry will be such great additions to our fanbase and to each of our franchises.”

At this point, OverActive’s teams could use all the help they can get. The Defiant currently sit in 14th place in the Overwatch League’s standings. (Mind you, this is a better showing than the league’s other Canadian team; the Vancouver Titans are 18th out of 20.)

The Defiant did, however, make it through to the finals of this year’s Summer Showdown. Toronto took a 3-0 loss to the Philadelphia Fusion in the tournament, which Paris Eternal subsequently won.

In the Call of Duty League standings, meanwhile, the Ultra are faring a little better. Currently, the team holds down the seventh slot. They will square off against the London Royal Ravens in Round 1 of the league’s playoffs on August 20.

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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