Mastercard and League of Legends take #Priceless approach to Worlds

Set your clock for some major treats


Mastercard x League of Legends Esports x CLOAK capsule collection.

If Mastercard continues to excel at one thing during this most unusual of years, it’s planting a flag in the booming world of esports. Now the credit card giant has done it again as it gets set to “Thank the Fans” during the League of Legends World Championship finals for 2020. LoL has announced what’s being billed as the Mastercard #Priceless experience to “reward our community for a decade of unparalleled support and passion”.

There’s a good reason to set your alarm clock for the Mastercard #Priceless event, starting on Halloween (October 31). Beginning at 3 a.m. PST, “once in a lifetime” goodies and treats will be served up for a 10-hour stretch. Those quick on the draw will cash in. Those who prefer sleep to being in first, second, or 20th in line will likely find themselves on the outside looking in.

#Priceless LoL Mastercard prizes

Prizes up for grabs will include workshops, giveaways, meet-and-greets, and activations. That means everything from Riot Games’ capsule collections to the chance to interact in an intimate and interactive fashion with top esports streamers, coaches, and broadcasters. In other words, if you’ve always dreamed of hanging with GrabbZ or Excoundrel while decked out in a signature LoL cloak, long-sleeve T-Shirt, and special duffel bag—all the while toting a “puzzle”— get ready for pure magic.

In a press release, Mastercard chief marketing officer Raja Rajamannar said: “When Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers. And the passion League of Legends esports fans have for the game is undeniable. I’m excited to celebrate the 10-year anniversary of the esport by thanking the fans, players, and shoutcasters by curating once-in-a-lifetime opportunities. This sport brings people of different backgrounds and ages from around the world together through a common interest—and that is priceless.”

Lol Worlds in Shanghai

The LoL Worlds 2020 finals take place this weekend in Shanghai, with LCK team DAMWON Gaming doing battle with LPL squad Suning Gaming.

This is hardly the first time that Mastercard has joined the League of Legends esports party in 2020. If you spent any time on Summoner’s Rift in the summer, you might have seen the credit card’s logo flying proudly on one of the banners in the background.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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