McDonald’s and FaZe Clan turn the spotlight on diversity and inclusion

One of the most powerful corporations on the planet has teamed up with one of the biggest names in the world of esports. McDonald’s and FaZe Clan have entered into a content-focused partnership devoted to the ideas of diversity and inclusion.

The major goal will be to turn the spotlight on players who aren’t getting the esports love that they deserve. In a release announcing the partnership, McDonald’s and FaZe Clan stated, “The partnership is anchored by a series of dynamic content activations that are centered around diversity and inclusion, from capturing the diverse stories of FaZe Clan members and challenges in the growing gaming industry, to showcasing underserved and underrepresented youth who are rockstars in their own right. This powerhouse partnership is designed to highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact.”

As with any deal, both sides will benefit, with McDonald’s getting an important toehold in a market that caters to a young and engaged demographic.

“McDonald’s is excited to partner with FaZe Clan to highlight the communities we serve and champion their passion points in a fun way,” McDonald’s USA Franchisee Marketing Committee chair Christopher Mann said. “Through this partnership, we’re proud to shine a light on the growing diversity of the gaming industry to positively impact the future of gaming for youth.”

FaZe Clan’s Lee Trink added: “At FaZe, we continue to move diversity and inclusion to the forefront of our priorities and are proud to partner with an iconic brand like McDonald’s who has paved the way. This is another example of FaZe expanding our brand beyond the gaming realm and we hope our fans enjoy the content that comes from this groundbreaking partnership.”

Here’s a video announcing the McDonald’s and FaZe Clan partnership.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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