Mixer Promises Boundaries After Crawling into Bed with Facebook Gaming

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Well, that didn’t exactly work out as planned, but what’s been bad news for Mixer at least has something of a silver lining for Facebook stockholders. There’s also good news for those who like Mixer, but aren’t huge fans of the info-harvesting house that Mark Zuckerberg built.

First, some background.

You might remember Xbox setting up Mixer four years ago with the goal of making streamers forget all about the Amazon behemoth known as Twitch.

It’s not like there weren’t small victories along the way. Just late last month the Microsoft platform announced a Fortnite tournament with a US$400,000 prize pool.

Presiding over the action was Tyler “Ninja” Blevins, who left Twitch for an exclusive streaming deal with Mixer, with participants including high-profile YouTube streamer Nicholas “NickEh30” Amyoony. Also aboard were Soleil “EwOk” Wheeler, Nate Hill, and Malachi “Reverse2k” Greiner.

Exciting as that might have been, it wasn’t enough. Mixer announced Monday that it had decided to “close the operations side” of the platform and then partner with the newly launched Facebook Gaming.

In announcing the decision, Mixer stated: “It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.”

As a follow-up, this morning Mixer announced that Xbox users won’t be seeing Facebook Gaming on their console dashboards. Players will continue to be allowed to stream to whatever platform they choose, which means that if Twitch seems more appealing than Facebook Gaming, no one is going to steer you towards the latter.

On a Reddit thread, Microsoft also said that it wouldn’t be sharing information or stats with Facebook.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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