New Quarter 3 stats show that Facebook continues to make gains with gamers
Facebook has taken some major hits in the media over the past couple of months, but that’s doing nothing to stop the social media platform from becoming the king of, well, everything. In a just-released Quarter 3 industry report on live-streaming in gaming, Streamlabs has shared news that’s great for Mark Zuckerberg’s bank account. For the first time ever Facebook Gaming overtook YouTube Gaming for total hours watched.
The gains for the unstoppable social media giant don’t stop there. Among the big three—which include not only YouTube Gaming, but industry leader Twitch—Facebook Gaming was the only platform to report an increase in total hours watched.
In total 222.9 million hours were streamed on Twitch in the third quarter of 2021. Twitch gobbled up 89.7 percent of those hours, followed by Facebook Gaming at 6.9 percent and YouTube Gaming at 3.4 percent.
As for those who like to watch others stream, 5.79 billion hours were piled up on Twitch. That was followed by 1.29 billion hours watched on Facebook Gaming, and 1.13 billion hour on YouTube Gaming Live.
So what, one might ask, had viewers tuning in by the millions? VALORANT Masters accounted for 31.7 million hours of viewership, followed by the ESL Pro League XIV at 28 million hours, and LCK in League of Legends at 25.2 million.
Most popular in categories were Just Chatting (707.53 million hours watched) followed by Grand Theft Auto V (656.32 hours) and League of Legends (442.57 hours).
Here are some other key takeaways from streamlabs.com:
- As far as YouTube goes, live streamers broadcasted 8.4 million hours of content on YouTube Gaming in Quarter 3, down 5.6% from the 8.9 million hours in Quarter 2
- YouTube Gaming decreased 32.8 percent from the from 12.5 million hours watched in Quarter 3 of last year.
On the Facebook front stats include:
- 585,000 concurrent viewers watching Facebook in this Quarter 3, up 8 percent from the same time last year.
- Facebook Gaming’s average concurrent viewership was up 59 percent on the year-to-year front.
Turning to Twitch, here are some interesting facts:
- Twitch’s 10.4 million unique channels streaming in Quarter 3 were down 9.6 percent from 11.4 million in Quarter 2.
- For the first time, Twitch saw a year-over-year decrease in the number of unique channels streaming on the platform—the 10.6 million channels in Quarter 3 of last year dropped to 10.4 million channels the same period this year.
All of this might be fascinating, but nowhere near as monumental as the news that for the first time ever Facebook Gaming overtook YouTube Gaming for total hours watched.