Ninjas in Pyjamas announces a year-in-the-making rebranding

Who among us hasn’t got comfortable spending every waking moment in our pyjamas over the past 10 months? When your every waking second is at home in a bubble, no one judges you for not only sleeping in your pyjamas, but cooking, cleaning, eating, drinking, gardening, and holding Zoom meeting in them. They’re comfortable and you don’t have to loosen the waistband after that third tub of Häagen-Dazs ice cream while binge-watching Night Stalker on Netflix. Still, every now and then it’s good to freshen up things. Which explains a Ninjas in Pyjamas rebranding.

The long-running and indisputably legendary esports organization has announced that it’s totally overhauling its look. This will mark the first major revamping of, well, everything, since Ninjas in Pyjamas first established itself as a player in the year 2000.

Look forward to not only a new logo and jerseys, but also entirely new colours. Leading the way on the rebrand was Motto.

In announcing it’s new ‘80s neon-green colours, Ninjas in Pyjamas said this in a press release:

“The rebrand not only consists of a completely new visual design where the old logotype, the Shuriken (a weapon used by Ninjas) is modernized and the previous team colors (black/gold/white) are replaced, it also includes an upgraded brand strategy and an exciting narrative where NIP has taken inspiration from traditional ancient Japanese emblems and Katakana (a Japanese writing character).”

The announcement of the Ninjas in Pyjamas rebranding. has been over a year in the making, with Motto and the Sweden-based Ninjas in Pyjamas consulting with research companies, e-commerce sites, and other industry players.

Ninjas proud of new look

“We are very proud of our new brand platform and especially the new logotype as it is a huge step forward in terms of visual identity,” said Ninja in Pyjamas brand manager William Bui. “Inside of the new Shuriken, is the old Japanese word Nin, which is the beginning of Ninja and means to apply ego and heart to the edge of the sword. We believe that intricate details like these are crucial to showcase and supply our fans with.”

One of the world’s first esports organizations, Ninjas in Pyjamas has successful teams in CS:GO, VALORANT, Rainbow Six Siege, and FIFA.

Watch for a cavalcade of merch in the days and weeks to come. The best part of that being you’ll be free to order whatever you wants while sitting in front of the computer in your pyjamas.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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