Ninjas in Pyjamas now in bed with electronics giant heavyweight Samsung

Everyone wins here.

Ninjas in Pyjamas will be spending the next three years in bed with Samsung. The Swedish esports organization has announced a deal with the South Korean electronics giant. At the risk of stating the obvious, collaboration will be the key to making sure that both sides benefit.

Ninjas in Pyjamas players will be asked to put their Graff Diamonds Hallucination and Patek Philippe Henry Graves Supercomplication watches in their sock drawers. Moving forward, they’ll be wearing Samsung smartwatches whenever they are representing NiP in public.

The organizations’ content creators meanwhile will use Samsung smartphones to deliver footage for all of Ninja in Pyjamas’ various platforms.

In return, Samsung gets to see its name associated with one of esports’ most influential organizations

In a release announcing the deal, Ninjas in Pyjamas CEO Hicham Chahine said: “Today marks an exciting milestone in the history of NiP. We’re thrilled to have the opportunity to work with an industry-leading technology partner of this calibre. Samsung is one of the world’s top five most recognized brands and words cannot express what this recognition means for our brand, company and athletes in terms of excitement and possibilities. We cannot wait to integrate their products and technology as a crucial and enhancing part of Ninjas in Pyjamas.”

Samsung is thrilled!

Samsung meanwhile declared itself thrilled to be hooking up with one of the most high-profile organizations in esports.

”We are very excited to collaborate with one of the absolute best esports teams in the world, Ninjas in Pyjamas,” said Samsung spokesman Oscar Otteborn. “Esport athletes and organisations are cutting-edge when it comes to creating engaging content to their massive following and fanbase, where our Samsung mobile technology can help them continue breaking new barriers and take their sport to the next level.”

This isn’t, of course, the first time that Ninjas in Pyjamas has hooked up with a major company from beyond the borders of esports.

NiP has also formed deals with the likes of the English soccer heavyweight Leeds United and world wide web bookmaker Betway.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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