Panda Global teams with Hyperx for a line of eyewear considerably more functional than a cheesehead hat

Whether you’re talking a favourite band or sports team, one of the greatest ways to show your allegiance is by investing in merch.

Often, said merchandise isn’t exactly tailor-made for everyday life. Try showing up for a job interview in a Green Bay Packers cheesehead hat. Or heading off to work at the bank wearing a Gwar hoodie.

Fans of Panda Global, meanwhile, have just been given the opportunity to fly the colours of the North American ESports organization while improving the quality of their day-to-day existence—especially if gaming eye-strain or an inability to read a book, the back of cereal box, or IKEA furniture instructions is an issue.

Kingston Technology’s HyperX gaming brand has teamed up with Panda Global for a line of eyewear designed to minimize eye strain during hours in front of the computer playing League of Legends, Overwatch, or Pong. The glasses, which feature the Panda Global logo, are available with both off-the-shelf and prescription lenses.

In a release announcing the collaboration, Panda Global CEO Alan Bunney said: “We’re very excited at Panda Global about this collaboration with HyperX and Eyeking to bring the first team eyewear to market. It seems to be a no-brainer that an esports team would make eyewear given how many gamers wear glasses in our industry (myself included) but making them is a much harder task than you’d think! Thanks to HyperX and Eyeking, we were able to make these a reality and we’re so excited for people to be able to use them.”

The glasses feature nylon lenses and technology that minimizes exposure to artificial blue light, while reducing reflections on both sides of the lenses.

In the same release, HyperX strategic marketing manager Stephanie Winkler chimed in: “Over the past few months there has been a surge of in the amount of time spent in front of a screen; whether that be working from home, gaming for increased hours, or in many instances—a combination of the two. Both HyperX and Panda Global recognized the importance of eye health for players and fans alike, so this collaboration has taken on a new weight of importance for our changing times.”

HyperX’s Panda Global glasses will hit the market this summer, and will carry a $130 price tag on Amazon and through Panda Global’s online store.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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