Post Malone is now a co-owner of Envy Gaming and COD League champs Dallas Empire


Post Malone/Envy Gaming

He couldn’t have timed it any better if he tried. Last week, Post Malone took to Twitter to announce that he was now the proud co-owner of the Dallas Empire.

And then, that weekend, the Envy Gaming squad claimed a decisive victory over Atlanta FaZe, clinching the first-ever Call of Duty League championship.

That worked out pretty well for everyone involved. The Empire walked away US$1.5 million richer, while Malone came off looking like a very savvy investor.

Malone’s investment covers more than just the Empire, though. The multi-platinum-selling musician has joined the ownership team of Envy Gaming, which also owns the Dallas Fuel and Team Envy.

The Dallas Empire is undeniably the organization’s biggest success story. Team Envy’s Rocket League roster, however, has also had a great 2020. In June, the team won The Brawl 10K; last week, it took first place in RLCS: The Grid’s weekly tournament.

In the Overwatch League, the Dallas Fuel has had a less impressive year, finishing the regular season in 13th place overall.

A North Texas connection

An Envy Gaming news release notes that the 25-year-old global superstar is an avid video game fan. He grew up in North Texas, where the ESports organization and its teams are based.

“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” Malone said. “I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”

A cultural icon

“Post Malone is a cultural icon who brings a massive fan following to everything that he does, whether it’s music, entertainment or gaming,” said Adam Rymer, CEO at Envy Gaming.

Envy Gaming owner and chief gaming officer Mike Rufail said, “I first met Post at Posty Fest in Arlington last November. We had a very real chat about his love for video games. He’s a genuine gamer who brings a lot of effort and personality into everything he does. I couldn’t be happier to have him invest and build with us.”

Jack in the Box deal extended

In related news, Envy and Jack in the Box recently announced a multiyear renewal of their wide-ranging partnership, which began in 2017.

Under the terms of the new deal, the San Diego–based company will continue to serve as “the official quick service restaurant” of Envy Gaming. Jack in the Box will also continue to be the primary jersey sponsor of the Empire and the Fuel .

The restaurant chain will become an associate sponsor of Team Envy squads competing in Valorant, Super Smash Bros, Rocket League, Halo, and Counter-Strike.

Jack in the Box/Envy Gaming

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

Leave a Comment