StreamElements takes a big step to a brighter tomorrow with a timely It Gets Better donation
While not much is certain in life, one thing is: things get better, especially for LGBTQ+ youth who find themselves going through a rough patch during their formative years. And for those who are all-in as far as esports goes, it’s just gotten better thanks to a pride initiative from StreamElements. The service provider and content creation tool has announced a US$25,000 donation to the It Gets Better Project. The money will be used by the non-profit organization to empower LGBTQ+ youth around the world. The goodwill infusion doesn’t stop with the big cash outlay.
StreamElements has rolled out a new merch store packed with Pride-related items, proceeds of which will go to It Gets Better. LGBTQ+ artists Jaime Hayde and Andrea Marroquín headed up the design of the items.
Hayde also oversaw a SuperTheme bundle featuring both Stream graphics as well as alerts designed to raise fundraising awareness.
In a press release on the pride initiative from StreamElements, It Gets Better Project communications director Ross von Metzke said, “LGBTQ+ youth have long found community and connection through gaming—perhaps more so over the last year than ever before. This is why it is vital we work to ensure that gaming platforms and streamers offer spaces where young people can find community and explore their journey to self-affirmation in a supportive and empowering environment.”
He noted that It Gets Better is thrilled to be working with StreamElements not only during Pride Month this June, but also the year moving forward.
StreamElements CRO Sean J. Horvath added that making an ongoing commitment to It Gets Better was important.
“Seeing StreamElements partner with LGBTQ+ content creators and the highly impactful It Gets Better Project to drive social change is a significant milestone, especially for myself and many other members of our staff who are part of the community we’re celebrating,” he said. “Our goal with this campaign is to not only shine a light on all the amazing things Pride represents, but to continue our previous commitment to supporting diversity by ensuring the efforts we put forward are prominent year-round.”