Surprising nobody, Ninja is now streaming live on his YouTube channel, but has he signed a deal?

What does it all mean?



Cast your mind back—way, way back—to August 2019 and you might remember when Richard Tyler “Ninja” Blevins left Twitch to stream exclusively on Mixer, the Microsoft-owned platform.

Ninja was arguably the best thing that ever happened to Mixer. A few weeks ago, however, the worst thing that ever happened to Mixer occurred. Namely, Microsoft announced that it was shutting the service down on July 22, and that users would be redirected to Facebook Gaming.

If that left fans unsure about Ninja’s future, he erased all uncertainty yesterday—kind of—when he started streaming Fortnite live on his YouTube channel.

Mind you, this move didn’t exactly come as a shock. After all, Ninja’s YouTube channel has just shy of 24 million followers, which makes it the natural place for fans to find him.

Oh, and then there’s the fact that the gaming community has been speculating that this would be Ninja’s next move since a test stream leaked earlier this week:

What does it all mean? Has Blevins actually signed a streaming deal with YouTube, or is he just having fun? Only he knows, and so far he’s not telling. According to ESports insider Rod Breslau, sources say that Ninja is “in negotiations with streaming platforms and no exclusive deal has yet been signed”.

So there you have it. Sort of.

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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