Tennis legend Serena Williams continues education journey with Cloud9

One of the greatest tennis players in the history of the sport is taking the next step in her ongoing relationship with Cloud9 Esports. Last year Serena Williams partnered with the gaming company for the online summer camp Training Grounds. Now plans are to transform the youth development initiative into a multi-faceted after-school program. And Williams is part of that process.

Step one is a free Champion’s Mindset course. Training Grounds was set up by Cloud9 Esports to nurture the next generation of dedicated gamers. The target audience is esports athletes in middle and high schools. And the goal is having Training Grounds coaches come up with a curriculum emphasizing teamwork, critical thinking, and sportsmanship in competitive gaming. That’s delivered through youth mentorship, with the end game being making gaming more fun and inclusive.

The Champions Mindset is free on the Cloud9 website for educators, coaches, and parents.

Not that she’s biased or anything, but in a statement Williams proclaimed herself a Training Grounds fan looking forward to strengthening her relationship with Cloud9.

“Hard-work, practice and dedication are so important when you’re working to become the best and make your dreams come true,” she said, “whether that be in sport or something different. As an advisor on Cloud9, I am excited to team up on their Training Grounds program to help nurture these skills in students everywhere.”

Cloud9 is one of the esports world’s true heavy-hitting organizations, with professional teams in leagues for Halo, League of Legends, Overwatch, and World of Warcraft.

Williams of course needs no introduction to sports fans—she’s carved out a tennis career that’s nothing short of astonishing.

To that end, Training Grounds executive director Samir Bolar added: “We’re thrilled to partner with Serena Williams, truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes. As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy, and resilient.”

For more information, go here.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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