The idea of a reality-TV show based on The Sims is hurting our brains

Things are about to get a lot more heated in the virtual world.

Sims-Sparkd

EA

When you think of video games that are naturals for ESports, The Sims doesn’t leap immediately to mind. That’s because playing the long-running and much-loved Electronic Arts game is more experiential than it is competitive.

Well, things are about to get a lot more heated in the virtual world, because The Sims is getting its own reality-TV competition show. On the four-episode series The Sims Spark’d—produced in a partnership between EA, Turner Sports’ ESports brand ELEAGUE, and BuzzFeed Multiplayer—12 contestants will vie for US$100,000.

According to a July 8 press release, “The contestants will be given creative challenges to build the most unique characters, worlds and stories, all told through the latest highly successful game in the franchise, The Sims 4.”

So it’s a reality-TV show based on a video game that simulates reality. Does your brain hurt yet?

The Sims Spark’d debuts next Friday (July 17) on TBS. For those who don’t have access to TBS (I’m looking at you, fellow Canadians), each episode will be available on the BuzzFeed Multiplayer YouTube channel the Monday after it is televised, beginning July 20.

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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