The idea of a reality-TV show based on The Sims is hurting our brains
Things are about to get a lot more heated in the virtual world.

EA
When you think of video games that are naturals for ESports, The Sims doesn’t leap immediately to mind. That’s because playing the long-running and much-loved Electronic Arts game is more experiential than it is competitive.
Well, things are about to get a lot more heated in the virtual world. The Sims is getting its own reality-TV competition show. On the four-episode series The Sims Spark’d—produced in a partnership between EA, Turner Sports’ ESports brand ELEAGUE, and BuzzFeed Multiplayer—12 contestants will vie for US$100,000.
According to a July 8 press release, “The contestants will be given creative challenges to build the most unique characters, worlds and stories, all told through the latest highly successful game in the franchise, The Sims 4.”
So it’s a reality-TV show based on a video game that simulates reality. Does your brain hurt yet?
The Sims Spark’d debuts next Friday (July 17) on TBS. For those who don’t have access to TBS (I’m looking at you, fellow Canadians), each episode will be available on the BuzzFeed Multiplayer YouTube channel the Monday after it is televised, beginning July 20.