India Esports Premier League signs hi-wattage star Tiger Shroff as an ambassador
When looking to raise brand awareness, nothing sells like an endorsement from a hi-wattage celebrity. Admit it–the only reason you put Aveeno on everything from your face to your toast in the morning is because Jennifer Aniston is on TV hawking the stuff 12 times per hour. Thanks to Matthew McConaughey there’s no way you’re driving anything but a Lincoln, and nothing but Calvin Klein is good enough for your junk because Justin Bieber says so. Given such realities, it makes perfect sense that the awesomely named Tiger Shroff is the new face of India’s Esports Premier League.
The Bollywood mega-star has signed on as a brand ambassador for the esports league. Relying on a franchise model, ESPL will, over the next couple of months, feature over 700 matches in a country-wide Free Fire tournament. Up for grabs is a prize-pool of US$34,000, with one of the big goals being to grow the esports landscape and ecosystem. Competition will be sponsored by Infinix smartphones, with Season 1 being devoted to Garena’s Free Fire.
Bet big on a payoff!
One can bet big on the fact that Shroff will be getting more than US$34,000 to promote the Esports Premier League. The fact that he’s a Taekwondo black belt makes him something of a natural for promoting sports. Making him a great ambassador is his resume in Bollywood. The 31-year-old broke big-time in 2016 with a role in the action thriller Baaghi, which went to gross $18 million worldwide and spawned a series. Since then he’s proved nothing in not versatile, excelling in both dance films Munna Michael and comedies Student Of The Year 2 .
In announcing his coming on board, Shroff said “I am really excited to collaborate with Esports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”
There will be a number of ways to watch the upcoming esports action, even if you don’t live in India. Embracing your inner streamer by tuning on YouTube or India Today’s Facebook Facebook channel, as well as on old-fashioned TV through Disney+ Hotsar. There’s no guaranteeing any of them will be a fantastic as the news that Tiger Shroff is the new face of ESPL, but dare to dream.