Tyler “Ninja” Blevins rejoins Twitch after Mixer stint
You know the old saying “You can’t go home again?” If not, don’t worry because you’ve got company in the gaming legend known as Ninja. The man who rose to fame as a streamer on Twitch, only to jump to Mixer, is back where he started. Yes, the news today is Tyler “Ninja” Blevins rejoins Twitch.
This morning Ninja took to Twitter with a simple announcement: “A new chapter, only on @Twitch.”’
Recall if you will his previous chapter where he jumped from Twitch to Microsoft’s upstart streaming platform Mixer. Microsoft launched Mixer to capture part of a streaming market dominated by YouTube and the Amazon-owned Twitch.
Tyler Blevins rejoins Twitch
Ninja’s exclusive streaming deal was seen as a way to boost the service’s profile.
At the time he said, “I joined Mixer to push boundaries, create different types of streaming content and interact with fans in new ways,”
Mixer was certainly all-in. In late May the platform began hosting a Fortnite tournament with Ninja as the ringmaster. Up for grabs during the six-week battle was US$400,000.
Microsoft decided to shutter Mixer
Unfortunately, Microsoft made the decision to shutter Mixer earlier this year a month later.
In announcing the closure, Microsoft said: “It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.”
Speculation had Ninja using YouTube as the best way to reach his fans. The upstart site Facebook Gaming also reached out with little success.
Instead, Ninja returned to Twitch, which is where he launched his career. Those who have been wondering what he’s up to the past few weeks can tune into his Twitch channel today.
Which is to say don’t bother clicking on the Twitter video below because it doesn’t exactly offer up a wellspring of information.