Upstart Guild Esports trains its sights on CS: GO

David Beckham isn't the only legend on board


Guild Esports

Having raised a lorry-full of money earlier in the year, the United Kingdom’s Guild Esports is now set to start spending. And one of its first big moves is launching feelers for official Counter-Strike: Global Offensive competition.

Guild is of course the organization that made major headlines in the summer for its association with soccer legend David Beckham. In June the former Manchester United star stepped up as the official face of Guild, which was looking to raising seed money. In the months that followed, the Beckham name led to pulling in US$28.5 million in financing.

Not done there, Guild then became the first-ever esports organization to enter the London Stock Exchange.

The organization’s mission, and Beckham’s role, was stated as follows: “David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes. Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility and knowledge of the sector soars.”

That brings us back to CS:GO. Guild has announced that it is looking to put together a roster of player for the wildly popular first-person shooter. Helping on that front as a consultant will be Duncan “Thorin” Shields, a notable British esports journalist who has worked for ESL and DreamHack.

Guild Esports building CS: GO strategy

Guild Esports executive chairman Carleton Curtis said this in a statement: “We are delighted to partner with Thorin and work with him to build the best Counter-Strike entry strategy for Guild.”

Commenting on the role he’ll play with Guild, Shields described himself in a statement as someone who has been “deeply embedded” in the sport for decades. He added that one of his goals will be helping Guild operate as a traditional sports organization.

Stressing the need for something akin to general managers in hockey, Shields also added: “Esports is no longer a space where it’s appropriate for either the players themselves to make all of the decisions surrounding who they play with or the business leaders who pay them.”

CS: GO isn’t the only esport that Guild has opened up the chequebook for. The organization has also signed teams and assembled talent for Valorant and European Rocket League.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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