Verizon continues its commitment to ESports with a League of Legends partnership
The deal will include partnering on content production and initiatives.
American tech giant Verizon will spend the next three years using its considerable clout to boost the profile of Riot Games’ League of Legends Championship Series.
The cellphone giant signed a sponsorship deal that will include participation in content production and initiatives. That includes operating as the first-ever presenting partner for Academy Rush, which trains the spotlight the LCS Academy.
Watch for the company’s logo in interview features during LCS broadcasts. Verizon will also be the 5G wireless partner for the North American league, which is currently ramped up for the Summer Split.
This isn’t the first high-profile entry into the world of ESports for Verizon.
Earlier this year, the mobile company opened a 5G ESports training facility in Los Angeles along with New Jersey-based ESports organization Dignitas.
The 5,500-square-foot gaming centre operates as a West Coast hub for the organization’s League of Legends teams.
Since March, Verizon has also brought the COVID-19 world Pay It Forward Live, a streaming series featuring weekly live music and gaming. The series has attracted as estimate 90 million viewers, almost half of them tuning in for ESports.
League of Legends: What is it?
Here’s what LoL is all about, according to our Beginner’s In-Depth Guide:
League of Legends is a MOBA, or, in other words, a multiplayer online battle arena. Some even classify it as an MMOBA, which stands for “massively multiplayer online battle arena”. The game entails two teams made up of five players each standing off against one another in an area (or map) called Summoner’s Rift. The goal is to destroy the opposing team’s base. But before you do, you need to destroy all the towers protecting said base. To accomplish this goal, each player has their own champion and their own set of skills and abilities. For beginner players, a game lasts about 20 minutes. However, when the pros get at it, games can last for over an hour.