Verizon Continues Its Commitment to Esports with a League of Legends Partnership
Deal will include partnering on content production and initiatives
American tech giant Verizon will spend the next three years using its considerable clout to boost the profile of Riot Games’ League of Legends Championship Series.
The cellphone giant signed a sponsorship deal that will include participation in content production and initiatives. That includes operating as the first-ever presenting partner for Academy Rush, which trains the spotlight the LCS Academy.
Watch for the company’s logo in interview features during LCS broadcasts. Verizon will also be the 5G wireless partner for the North American league, which is currently ramped up for the summer split.
This isn’t the first high-profile entry into the world of ESports for Verizon.
Earlier this year, the mobile company opened a 5G ESports training facility in Los Angeles along with New Jersey-based ESports organization Dignitas.
The 5,500-square-foot gaming centre operates as a West Coast hub for the organization’s League of Legends teams.
Since March, Verizon has also brought the COVID-19 world Pay It Forward Live, a streaming series featuring weekly live music and gaming. The series has attracted as estimate 90 million viewers, almost half of them tuning in for ESports.