League of Legends back in bed with Warner Music for the LEC
As anyone who’s ever wisely brought earplugs to a Vancouver Canucks game at Rogers Arena knows, music is a major part of modern big-ticket sporting events. And that makes today’s announcement that we will have Warner Music soundtracking the LEC a big one.
Think about why that’s important.
Nothing gets the paying customers on the same page as a cranked version of Neil Diamond’s immortal “Sweet Caroline”. Nothing gets them riled up like the “F@#% you I won’t do what you tell me” part of Rage Against the Machine’s “Killing in the Name”. And nothing gets them plugging their ears like everything pre-Black Album from Metallica. Seriously, why do those recordings sound so bloody tinny? Couldn’t someone have road-tested them on the Craig car stereo in a 1972 Comet?
Anyhoodles, back to Warner Music, and more specifically the major label’s Central Europe division. LEC has announced that Warner has been enlisted as the official music partner of LEC for 2021. This marks the third year of the relationship between the two organizations.
The deal means that the songs of Warner Artists will be greenlighted for play at League of Legends events. It also opens up the door for live-via-digital performances. Artists teaming with esports have become a major thing in the current COVID-19 pandemic world. Recall last year Travis Scott taking to a virtual stage to thrill fans in the world of Fortnite.
The deal will see Warner Music Central Europe stepping up with a Song of the Week for all live broadcasts of the LEC. Artists who have been featured in the past includes EDM megastars Diplo and Robin Schulz, as well as ultra-heavy American metal band Trivium.
League of Legends hype
It won’t just be about the music played on the LEC in-house stereo system. Watch for Warner to step up with songs that will soundtrack League of Legends hype videos
Possible examples of Warner Music soundtracking the LEC might include Pantera’s “F#@&*@! Hostile”, the Sex Pistol’s “God Save the Queen”, and Green Day’s “Longview”. Or, you know, maybe not, considering the last thing anyone at League of Legends headquarters wants to deal with is a bunch of enraged parents who were hoping to hear the latest from K/DA.