WoW Shadowlands is the fastest-selling PC game of all time

Move over, Diablo III!

Move over, Diablo III—there’s a new land-speed record holder in the PC-gaming world. Mind you, World of Warcraft is not exactly new. Blizzard Entertainment released the game way back in 2004. (Really, it’s true; ask your parents.) What’s new, however, is Shadowlands.

The latest WoW expansion came out on November 23. According to a December 8 press release from Blizzard, “as of the first full day of Shadowlands’ launch, more than 3.7 million units had sold through globally, making it the fastest-selling PC game of all time industry-wide.”

Thus, Shadowlands breaks the record previously held by another Blizzard title. Diablo III sold 3.5 million copies as of its first day of release in 2012. (According to Wikipedia, incidentally, Diablo III is the third best-selling PC game of all time, behind PlayerUnknown’s Battlegrounds and Minecraft.)

Total player time has doubled

Blizzard also noted that World of Warcraft was seeing impressive player engagement across the franchise, not just in Shadowlands:

In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.

Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.

In addition, total player time in game this year to date has nearly doubled compared to the same period last year.

“It’s been a huge thrill to enter this whole-new dimension of the Warcraft universe together with millions of players around the world,” said J. Allen Brack, president of Blizzard Entertainment. “It’s been equally rewarding to see players enjoying all of the new features and content in Shadowlands—whether they’re exploring new aspects of their characters with the Covenants or setting foot in WoW for the first time with the new-player experience in Exile’s Reach—and there’s much more to come.”

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

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