Madeon the big draws as fledgling wwFest: Valorant takes flight
We get it: you’re at a point in your life where you had plans that’ve gone right out the window thanks to COVID-19. Like roaring into the heart of the pit at Coachella, where Rage Against the Machine was supposed to reunite in 2020. Or gorging yourself on barbecue and Rolling Rock while forgoing that thing called sleep at Austin’s South by Southwest. Or slapping on the greasepaint and flying your trailer-park flag for Gathering of the Juggalos. While all that might be off the table, you’ve still got the fledgling wwFest: Valorant music and arts blowout.
As one might imagine, considering half the planet is supposed to be in lockdown, the initiative is an online one, and it goes live on January 15.
The mission of wwFest: Valorant is to bring together gaming, music, and other pop-culture pastimes, and—most importantly—build a community.
On the musical side of things, the bill will be anchored by Grammy-nominated Madeon, the French EDM star who’s collaborated with everyone from Porter Robinson to Foster the People.
You might know Madeon best for 2019’s Good Faith, which he described as both uplifting and a personal triumph with the statement “I wanted to make music that was celebratory but that hinted at the fact that joy had to have been reclaimed and fought for a little bit.”
The undercard features ARMNHMR, Moore Kismet, Ookay, and Whipped Cream. And it doesn’t stop with music. Also included in the mashup of physical and digital worlds will be dancers and art installations that will be captured and beamed out via drones.
wwFest: Valorant stories come from Raza, Reyna
Stories on the wwFest: Valorant music and arts celebration will be told from the perspective of Valorant agents like Raze, Reyna, Phoenix, Killjoy, and Jett. Pick one and get ready to watch from a character’s stylistic viewpoint, especially when they’re onstage.
Valorant, of course made its debut in the spring of last year, quickly establishing itself as one of the hottest esports games in the market.
COVID-19, meanwhile, decimated the live-concert industry in 2020 after establishing itself on the shores of North America. Since then, video games have become a way for artists to take the stage and perform for fans. One of the biggest had Travis Scott mounting a wildly popular Fortnite showcase called Astronomical last April.
For festival updates, including the full talent line-up, follow Crown Channel and @PlayVALORANT on Twitter.