XSET deal a big win for HyperX on the socially conscious front

Everyone is going happy from this union

ashley-xset

Ashley “AshleyBTW” Morales

When XSET first rocketed onto the scene last year, the gaming organization’s founders indicated they’d be doing things a little differently. The brain child of former FaZe Clan executives, the company stated that it would put a premium on inclusivity, mental health, and environmental issues. That makes news of a HyperX hookup a win for more than XSET.

The deal has HyperX being named a “peripheral and memory partner”. Translated, that mean the equipment manufacturer will be providing XSET with everything from headsets, keyboards, and mousepads to eyewear and power banks. At the same time, it will align itself with one of the most forward-thinking companies in esports.

In announcing the deal, XSET said: “As gaming industry leaders, this initiative supports and highlights the shared missions of XSET and HyperX in creating cultural moments.”

XSET chief operating officer Marco Mereu added: “XSET is thrilled to partner with HyperX. At XSET we are building a gaming organization, culture, and community for the next generation of gamers. We couldn’t ask for a better partner to move gaming forward and to fully realize the power of XSET”.

XSET’s roster doesn’t stop at gamers like ProoFy and multi-media talents like Erin Ashley Simon. It includes the likes of rapper Swae Lee and teenage skateboarding ace Minna Stess.

XSET socially conscious from start

Emerging out of the socially conscious groundwells caused by the Black Lives Matter and Me Too movements, XSET started as an initiative of former FaZe Clan president Greg Selkoe. He was joined by former FaZe executives Will Eddins and Clinton Sparks.

During the launching of XSET, Selkoe said: “Gaming is the new pop culture. We are creating an entirely new gaming organization. One with integrity, creativity, and, most of all, the courage. To build out an impressive and diverse roster of individual gamers. Who reflect the actual landscape of the new generation of America.”

While esports organizations are mostly male dominated, Stress and Simon were both part of the XSET team from the start, as was Fortnite ace Ashley “AshleyBTW” Morales.

For today’s deal, HyperX marketing manager Stephanie Winkler said both companies share a passion for reimagining the esports landscape. In other words she sees news of a HyperX hookup a win.

“We could not be more excited to bring XSET’s athletes and creators into the HyperX family,” Winkler said. “Similar to HyperX’s goal of empowering all gamers to achieve their best, XSET’s progressive perspective to a gaming org’s identity galvanizes diversity and inclusion into action. We look forward to locking arms with XSET on unique activations and events to offer fans new ways to engage with their favorite games.”

Watch for in coming weeks and months special streaming events, custom video and social media initiatives, merch giveaways, and meet and greets with members of the XSET roster.

Mike Usinger once took the better part of two years to finish Grand Theft Auto. Over the course of his career he has written about everything from eSports to music to movies to travel.

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